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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market show in Las Vegas luxury jets are drawing buyers with their smooth shapes, luxurious cabins - and significantly, their usage of alternative fuels.

Fuel producers and jetmakers are keen to showcase novel types of air travel fuel deemed less harmful to the environment, from used cooking oil to the clearly less glamorous meat waste.

Business jet operators, like airline companies, have actually acquiesced ecological pressure on aviation and committed to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that embracing renewable fuel to curb emissions could make business jets more attractive to ecologically conscious purchasers - especially corporations facing questions over sustainability from shareholders or green project groups.

The schedule of less polluting personal jets could also spare the abundant and famous the unfavorable promotion experienced by Britain's Prince Harry and his wife Meghan over a recent personal jet journey to southern France.

Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The newest waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our item is inedible."

A few of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall annual carbon emissions internationally, however can give off, on average, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter company Victor.

Prince Harry has safeguarded his periodic usage of personal jets to ensure his family's security, and has actually said that on the uncommon occasions he does not fly commercially he offsets his emissions.

But planemakers state incidents such as the furore over his travel plan have actually included fresh challenges for an industry already aiming to justify its contribution to cutting business expenses.

"Incidents of flight shaming involving the use of private jets are regrettable when you think about that our industry has actually delivered fuel performance improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will assist the market make inroads with corporations and wealthy buyers. According to industry data, billionaires just have a 19% business jet ownership rate.

But even an image with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for going to planes - is not likely to please all critics at the Oct 22-24 luxury jet event.

Environmentalists and some experts stay doubtful that biojetfuels, normally blended 50-50 with kerosene, will make a substantial influence on public perceptions about high-end travel.

"No amount of jatropha curcas or Brazil-nut fuel can make company jets look eco-friendly," stated aviation expert Richard Aboulafia.

Demand from organization jet operators for eco-friendly fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production as much as 150 million gallons by 2022.

Corporate charter companies and specialists are likewise seeing more interest from clients who wish to buy carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a business jet usage study his company recently finished for a Fortune 500 business.

"At the end of the day, I think that price, expense per hour, variety, speed and performance, that's still the (sales) chauffeur. But I think people are ending up being more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)