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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas [high-end jets](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) are luring buyers with their streamlined shapes, plush cabins - and increasingly, their usage of alternative fuels.
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Fuel manufacturers and [jetmakers](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) are eager to showcase novel kinds of aviation fuel considered less [harmful](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) to the environment, from used cooking oil to the clearly less attractive meat waste.
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Business jet operators, like airline companies, have actually acquiesced environmental pressure on aviation and devoted to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that adopting renewable fuel to suppress emissions might make organization jets more attractive to [ecologically conscious](https://stocktwits.com/symbol/MNEL) buyers - specifically corporations facing concerns over sustainability from investors or green campaign groups.
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The schedule of less contaminating private jets could likewise spare the rich and well-known the unfavorable promotion experienced by [Britain's Prince](https://www.google.com/search?kgmid=/m/0cqd_rb) Harry and his better half Meghan over a recent private jet trip to southern France.
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Five Gulfstream jets on display in Las Vegas are [utilizing California-produced](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) fuel from inedible beef tallow.
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The most recent waste-based fuels consist of "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.google.com/search?kgmid=/m/0cqd_rb) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 [aircraft](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the [program](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/).
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon emissions worldwide, but can discharge, typically, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has actually protected his occasional use of personal jets to ensure his family's safety, and has actually said that on the rare occasions he does not fly commercially he offsets his emissions.
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But [planemakers](https://www.pinterest.com.au/missionnewenergy/) say events such as the furore over his travel plan have added fresh [obstacles](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) for a market already making every effort to validate its contribution to cutting corporate expenses.
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"Incidents of flight shaming involving the use of personal jets are regrettable when you consider that our industry has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel use will help the market make inroads with corporations and rich buyers. According to industry data, billionaires just have a 19% organization jet [ownership rate](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).
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But even an image makeover - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and [organisers adding](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) alternative fuel pumps for visiting aircrafts - is unlikely to satisfy all at the Oct 22-24 luxury jet occasion.
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Environmentalists and some [experts](https://pitchbook.com/profiles/company/51278-86) remain hesitant that biojetfuels, usually mixed 50-50 with kerosene, will make a significant influence on public understandings about high-end travel.
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"No amount of [Jatropha](https://pitchbook.com/profiles/company/51278-86) or Brazil-nut fuel can make business jets look eco-friendly," said air travel expert Richard Aboulafia.
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Demand from organization jet [operators](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) for eco-friendly fuels now far goes beyond supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) at its California plant, might expand production approximately 150 million gallons by 2022.
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Corporate charter business and consultants are also seeing more interest from consumers who desire to purchase carbon credits to offset emissions from their [flights](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://forest500.org/rankings/companies/mission-newenergy-limited) [contributed](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) in a corporate jet utilization study his company just recently finished for a Fortune 500 company.
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"At the end of the day, I think that cost, cost per hour, range, speed and efficiency, that's still the (sales) motorist. But I believe people are ending up being more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and [Alexandra](https://pitchbook.com/profiles/company/51278-86) Hudson)
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